Welcome to our first newsletter for 2010. We hope you are having a great summer and your year has started well.
Already our kitchen is working on tasty new organic and gluten free products and recipes, and we look forward to bringing you more healthy and nutritious meal ideas for the whole family.
In fact, our first new product for the year has just appeared in health food stops around the country – Big Bikkie.
This delicious gluten free biscuit is very big on crunch. And our special recipe has overcome the crumbling issue - often a problem for gluten free biscuits - resulting in a very hard crunchy biscuit.
Available in three popular flavours – Peanut Brownie, Afghan and Chocolate Chip - Big Bikkie is delicious as a snack on its own or with your favourite beverage. Look out for them in stores now and get crunching!
A Big Thank You... and lucky prize winners
Thank you to everyone who completed our recent online survey. We received a whopping 411 questionnaires and plenty of information that will help us further improve our products for you and your families.
Congratulations to Amanda, Christine, Nancy and Jaqueline, the four winners of our online prize draw. They each received a hamper full of organic and gluten free products to enjoy over the festive season.
The face says it all! Jaqueline’s son Hugo took no time unwrapping the goodies and tucking into his favourite…Purebread Inca Gold cereal. Good on ya Hugo!
…talking of winners, our congratulations also go to Gaynor Tinker of Lower Hutt, who won our latest promotion in Coeliac Link magazine.
Gaynor Tinker with her prizes
Health and Fitness expert joins Breadboard team
We are delighted to have Kristen Cappuchio join our team as advisor on health and fitness. Kristen will write a regular Breadboard article with fitness hints and tips, and advice on foods to boost health and well-being.
Her first article on the benefits of coconut oil features later in this Breadboard.
When Kristen is not working at Huckleberry Farm Health Food Store in Auckland, she is training and competing as a triathlete. Purebread is delighted to sponsor Kristen and we look forward to following her progress this year as she competes in a number of events around the country.
And speaking of sponsorship... Anna Thorpe gets a new lease of life from Young Buck...
We continue to provide Black Sticks star Anna Thorpe with gluten free goodies for her travels around the world. Our new Young Buck bread has become a popular addition to her gluten free diet.
“As a coeliac it’s really important I get enough energy to get through each game. Until now I've only had access to white gluten free bread and its high GI which means I burn up energy really quickly. Since discovering Young Buck which is low GI, I have energy for a more sustained amount of time! Its also soft, fresh, fluffy and great as toast or for sandwiches”
“Thanks to Purebread I now have a new lease of life on the hockey field”.
Keep up the good work on the hockey field Anna, we’re all behind you 100%.
Anna Thorpe in action
Re-sealable bags prove a winner!
In our online survey over 81% of you indicated a preference for our re-sealable bags.
Your main reasons for saying “yes” to re-sealable bags were:
· they are easy to open and reclose so you don’t have to use the whole loaf at once - or find another container
· the bread stays fresher longer
· they are ideal for freezer storage
· the bag can be used again for other things such as wrapping kids lunches
We remain committed to the use of re-sealable bags for all our Purebread breads and rolls as we firmly believe in delivering our bread fresh to the store. And, we are delighted to see most of you agree too!
If you would like to comment on re-sealable bags, our products, recipes, or anything else related to food, health, and sustainability, please send us an email. We are always happy to hear your views.
Digestion enables nutritionThere is growing scientific evidence that most grains in their raw form are not easy for the human body to digest. This can lead to the bloated feeling we sometimes get after eating food made from grains. It also means our bodies are not able to extract the valuable nutrition that grains can offer. The folk with coeliac disease know this better than most, I’m sure!
This is why we take extra time to bulk ferment our Purebread doughs or add sourdough cultures. Both methods allow the natural enzymes in the grains to get working - making the food much more digestible. This in turn enables the valuable vitamins and minerals in our organic ingredients to nourish your body.
I really believe that Purebread is the stuff of life.
Health, energy, and coconut oil
by Kristen CappuchioWe all strive to be healthy and fit. Our goals range from racing, socialising, losing weight, to enjoying the outdoors in the summer sun. But what we all want and need is more energy. Food provides us with fuel and energy, and a well kept secret is coconut oil.
Treasure trove of health benefitsCoconut oil hasn’t always enjoyed the best reputation, yet it really is a treasure trove of great nutritional value and health benefits.
Coconut is high in vitamins including the B vitamins, lauric acid (aids in fighting viral and bacteria infections), minerals including iron and zinc, and the flesh is rich in fibre too.
It is classified as a "functional food" because it provides many health benefits well beyond its nutritional content. These benefits include:
Coconut oil is easy to add to your diet and companies such as Purebread are starting to use it in their products.
- increased metabolic rate, which speeds healing and helps protect you from illness
- killing fungi and yeast that cause Candida
- its function as a protective antioxidant, also helping the body fight harmful free radicals
- reducing symptoms associated with psoriasis, eczema, and dermatitis
- softening skin and hair and helping releive dryness and flaking
- providing protection from the damaging effects of the sun’s ultraviolet radiation
- providing medium-chain fatty acids, which are easily absorbed and used to nourish the body immediately with little strain on the digestive system
- metabolizing into energy, rather than being stored as excess fat, which helps reduce weight
- less calories than other oils
Purebread’s new gluten free Young Buck is one such product – a highly nutritious bread that helps boost energy.
Versatile coconut oilCoconut oil can be taken daily - one teaspoon a day on an empty stomach - or substituted for vegetable or olive oil in your cooking. It can be used to sauté foods in, to crisp fry tofu or tempeh, in baking to replace butter or oil, on toast, in smoothies (add 1 tablespoon), and can be found in energy bars and foods such as Reilly’s peanut butter and almond and brazil butter.
These nut butters are made from sprouted nuts - a great source of protein and enzymes – and contain the added benefit of energy-filled coconut oil. Enjoy on your favourite toast topped with banana or on celery or an apple for a great snack.
See the Coconut Research Centre and the Organic Facts websites for additional information.
That's all for this month. Happy eating.
Caring and sustainable Baker