First name:
Email address:
Phone number:
Region:
Northland Auckland Waikato Bay of Plenty Hawkes Bay Taranaki/Manawatu Wairarapa Wellington Upper South Island Central South Island Lower South Island
Please indicate which of the following Purebread bread products have you ever bought :
1kg Family Loaf 700g Standard Loaf Full O' Grain Loaf Rye & Rice Loaf Raisin Loaf Moral Fibre Loaf Soul Spelt Loaf Corn & Seed (gluten free) Young Buck (gluten free) Garlic Loaves
Please indicate which of the following other Purebread products have you ever bought :
Pizza Bases Corn & Seed Pizza Bases (gluten free) Crunchy Granola Muesli Inca Gold Crunchies Sage & Onion Stuffing Tasty Breadcrumbs Gluten Free Breadcrumbs Wheat Free Breadcrumbs Corn & Seed Breadcrumbs (gluten free) Ginger Bics (gluten free) Choc-Delights (gluten free) Flour mixes (gluten free) 4 Ever Free Cakes (gluten free) 4 Ever Free Biscuits (gluten free)
Now, indicate which Purebread products you buy most often (list no more than three):
1kg Family Loaf 700g Standard Loaf Full O' Grain Loaf Rye & Rice Loaf Raisin Loaf Moral Fibre Loaf Soul Spelt Loaf Corn & Seed (gluten free) Young Buck (gluten free) Garlic Loaves Pizza Bases Corn & Seed Pizza Bases (gluten free) Crunchy Granola Muesli Inca Gold Crunchies Sage & Onion Stuffing Tasty Breadcrumbs Gluten Free Breadcrumbs Wheat Free Breadcrumbs Corn & Seed Breadcrumbs (gluten free) Ginger Bics (gluten free) Choc-Delights (gluten free) Flour mixes (gluten free) 4 Ever Free Cakes (gluten free) 4 Ever Free Biscuits (gluten free)
On average, how often do you purchase a Purebread product? :
Once a day Once a week Once a fortnight Once a month Less than once a month
How would you rate the quality of Purebread products overall? :
Very good Good Satisfactory Poor Very poor
Which of the following quality attributes do you rate most with Purebread products overall? Please list no more than three attributes:
Taste Texture Ingredients Healthy Interesting recipes Smell Freshness Re-closeable bags Gluten free Wheat free Plenty of variety Other
If you mentioned "other" in what quality attributes you rate most , please specify your answer here :
Which of the following quality attributes do you rate least with Purebread products overall? Please list no more than three attributes:
Taste Texture Ingredients Healthy Interesting recipes Smell Freshness Re-closeable bags Gluten free Wheat free Plenty of variety Other
If you mentioned "other" in what quality attributes you rate least , please specify your answer here :
Using the list below, which other brands of organic or gluten free breads - excluding Purebread products - have you ever purchased? :
Dovedale Venerdi Simply Organic Bakeworks Burgen Other
If you mentioned "other" in which other brands of organic or gluten free bread have you ever purchased, please name the brand(s) here :
Which of the products you selected in the previous question do you purchase most often? :
Dovedale Venerdi Simply Organic Bakeworks Vogels Burgen Molenburg McKenzies Other
Which of the following quality attributes do you most associate with the brand in the previous question that you buy most often? :
Taste Texture Ingredients Healthy Interesting recipes Smell Freshness Gluten free Wheat free Plenty of variety Other
If you mentioned "other" in what quality attributes you most associate with the brand you buy most often, please specify your answer here :
Which other brands of bread that are neither organic or gluten free do you purchase? Please list in the box below:
Which form of packaging for bread do you prefer? :
Re-closeable Vacuum packed
Please state your reasons here :
How do Purebread prices compare with those of other organic or gluten free products you may have also purchased? :
Well above average Above average Average Below average Well below average
How likely are you to purchase Purebread products in the future? :
Very likely Likely Don't know Unlikely Very unlikely
Where do you purchase your Purebread products from most often? :
Supermarkets Health food stores Specialist organic stores Online Other
If you mentioned "other" in where you purchase your Purebread products from most often, please specify your answer here :
Have you ever purchased Purebread Organic products online through www.purebread.co.nz? :
Yes No
If you answered "no", skip next question
If you answered "yes" to the question above, how likely are you to purchase Purebread products online in the future? :
Very likely Likely Don't know Unlikely Very unlikely
If Purebread was to provide a Freight Free Home Delivery service for daily fresh items such as breads, how likely would you be to use the service? :
Very likely Likely Don't know Unlikely Very unlikely
How did you first hear about Purebread products? :
Purebread website Family member Friends Magazine/Newspaper article Advertising Saw products in store Picked up a leaflet My GP Other
If you mentioned "other" in how did you first hear about Purebread products, please specify your answer here :
How do you keep informed of organic and gluten free products? Please tick as appropriate:
Purebread website Other websites Bread Board newsletter Magazines Newspapers Journals Store displays Leaflets Radio Television Family/Friends
If you mentioned "other websites" in how do you keep informed of organic and gluten free products, please specify your answer here :
How important to you is sustainability :
Very important Important Neither important or unimportant Unimportant Very unimportant
Finally, Please indicate the most important things you consider when purchasing organic or gluten free products :
Your Profile :
Which town/city do you live in? Please name the suburb if you live in a city:
How many people live in your household? :
Are you the main household shopper? :
Yes No
In which of the following age bands do you fit? :
Under 20 20 - 29 30 - 39 40 - 49 50 - 59 60 Plus
On average, how much do you spend on organic products each month? :
Which of the following income bands best describes your annual household income? :
Under $30,000 $30,000 - $39,000 $40,000 - $49,000 $50,000 - $59,000 $60,000 Plus