Kapiti Coast-based specialist bakers, Pararoa Bakehouse, makers of Purebread, have been named as central region finalists in the third Sustainable Business Network Regional Awards.
This is a major achievement for the twelve-year old business, which is recognised as a pioneer in both its use of natural products and its sustainable business practices.
Owner Robert Glensor is understandably excited by the prospects of a win in the prestigious awards.
“The issues surrounding sustainability and a return to more natural foods have been my driving passion for many years. It’s got nothing to do with the trends, it’s what we have always believed in,” said Robert Glensor, who is recognised as a pioneer in the New Zealand organic food industry.
Mr Glensor is delighted as being named a finalist caps off a brilliant year, which has seen the company show solid growth backed by the acquisition of two new organic food brands; The Gluten Free Goodies Company and 4 Ever Free.
The Gluten Free Goodies Company specialises in gluten-free baking mixes and baking powders, while 4 Ever Free has created a solid niche for its tasty sweet products for people with dietary concerns or food allergies.
“We can now offer a wide range of natural, healthy baked goods that are not only good for you, they taste better”, says Robert. “They also help to keep the wheels of society turning, and help us to build better communities, which I believe is what sustainability should be all about.”
Robert Glensor established The Pararoa Bakery in Paraparaumu in1996, to produce a range of New Zealand’s then only Bio-Gro Certified Organic Bread. Its range has since grown to include high-fibre wheat-free breads, organic muesli, organic pizza bases, and other gluten, yeast and wheat-free products. Purebread is sold throughout New Zealand at supermarkets and specialist health and food stores. Initially aimed at those with food intolerances, the Company’s products are finding rapidly growing acceptance by people who simply care about the goodness in what they eat and want it to taste better. More information can be found at www.purebread.co.nz
About the Awards
The Sustainable Business Network Awards in the Central Region are now in their third year. All entrants must undertake the Get Sustainable Challenge, an assessment that assists the organization to identify what it needs to do to become sustainable. Principal Sponsor is Greater Wellington Regional Council, supported by Hutt City Council, Kapiti Coast District Council and Wellington City Council. Central Region Winners will be announced on 11 September and will go to Auckland for the National awards in October. More information can be found at www.sustainable.org.nz
About the Sustainable Business Network
The SBN is a nationwide membership organization of 700+ members, established in 2002 as a merger of the Environmental Business Network and Business for Social Responsibility. More information can be found at www.sustainable.org.nz